This is the RAM Rebel 1500, you know, for rebels
You know the guy. Got a couple of dirt bikes and a couple of jet skis, who likes a specific brand of energy drink and isnt shy about it. He (or she) will drive a 1500 off the dealer lot and immediately turn the corner to get a dark tint or add some mud-approved tires. Imagine if you could sell that dude all the stuff he wants to tack on right at the dealer. This is a marketers dream: lucrative stereotyping. And the result is applying an old Chrysler name and some ate-up-with-attitude bolt ons to a 1500-series truck. This is the 2015 RAM Rebel 1500. Its ready for your Fox Shocks stickers. Its ready for your very large soda. Its ready to do slightly more offroading than a garden-variety 1500. Its ready to let everyone for a mile behind you know what brand of truck youre driving. If it sounds like a lot of image-conscious self-affirmation to a niche audience, well, thats exactly what it is. RAM sells something like 9 trims for the 1500: Tradesman, Express, SLT, Lone Star, Big Horn, Sport, Outdoorsman, Laramie, Laramie Longhorn, and Laramie Limited. The Rebel sort of splits the difference between the Sport and Outdoorsman with an extra dose of powersports. Theyre not hard to build; RAM can screw together as many or as few as they want. Substantively, this is is a 1500 quad cab with standard air suspension, standard aggressive off-road-friendly tires, and a 1-inch lift. You can spec either the 3.6 V6 or the 5.7 V8 Hemi. In 2WD form, you can spec a 3.92 or a 3.21 rear ratio; in 4×4 form, its 3.92 only. Both are backed with the TorqueFlite 8-speed auto. The EcoDiesel six isnt available. Its not a Power Wagon, but its at least as capable as any other 1500 4×4, and the mild lift, larger tires, and integral front skid plate dont hurt off-tarmac. Neither do the monotube Bilstein shocks all around. It doesnt take more than a moment to see whats changed on the outside. Up front, the crosshair grille is gone, replaced with a huge, blacked-out split-element grille. The “RAM” badge in the center is bigger, of course. Black-powdercoated steel bumpers and a separate, removable, functional skid plate are designed for better approach angles. The bulging hood is borrowed from the Sport trim; the flares are straight off the Power Wagon. Those wheels, though, are new—and they look sharp. Black rocker paint is optional; the dual exhaust is mandatory. The massive “RAM” badge on the tailgate is monolithic: each letter is a full 5 inches high. On a clear day, astronauts could make them out clearly from orbit. Then look inside. Designers noticed that dirt bikes have a lot of anodized aluminum parts that look neat. Voila: anodize-look red trim inside. Those 33-inch Toyo Open Country AT tires are as much about the look of super-chunky tread as they are about additional grip, so designers embossed the seat inserts with the same design as the tires. Thats right: youre sitting on tire tread. Rebel owners who want to tote around dirt bikes or ATVs are advised to get the optional RAM Boxes, which also includes the integrated bed extender which gives about 7 feet of bed to play with. Otherwise, the short box isnt long enough to close the tailgate with toys on board. RAM starts selling Rebels in the second half of 2015.