Genesis Scores Big, Hires Bentley’s Exterior Designer
Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, also it just added another top industry talent to the dream team to make certain that occurs.
The South Korean car maker presently has the help of former Bentley exterior designer Sangyup Lee, who just leaped ship in the British luxury car maker, Reuters reviews.
Lee assists as vice-president responsible for Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motors new Prestige Design Division mind.
This news may be the greatest sign yet that Hyundai – a brandname once derided like a subpar also-ran – is dead seriously interested in creating competitive luxury automobiles.
With top Bentley designers aboard, Genesis presently has enough styling talent to create other premium brands nervous. The elegant New You are able to concept vehicle revealed in the New You are able to Worldwide Auto Show in March offered like a taste from the design language purchasers can get in the upstart brand.
Lee will helpenhance the look competitiveness of both Hyundai and Genesis brands together with his abundant experience of creating high-finish luxury automobiles, Hyundai stated in the statement. His challenging and innovative design languages fit well using the DNA of Hyundai Motor.
Lee told Reuters that Hyundai started relationship him 2 yrs ago. He stated that future Genesis automobiles is going to be created by Donckerwolke and themself from the clean piece of paper.
The posh field is a huge growth marketplace for the organization, which faces stiff competition in the lower finish from the market. Hyundai and it is affiliate Kia Motors skipped their global sales target in 2015, placing fifth in the market, although the brand recorded its best first quarter sales figures in The United States captured.
The very first Genesis automobiles available on the market would be the 2017 G90 full-size sedan and G80 midsize sedan. A concise G70 sedan, two crossovers as well as an as-yet-unknown sixth model can look inside a couple of years.