Music and vehicle tastes linked
Music service Spotify thinks it may identify the kind of vehicle you will purchase according to your musical tastes – and can start targetting advertising based its information.
The Spotify founder and Chief executive officer, Daniel Ek, told the Protector newspaper: “There’s an easy principle – we are attempting to create a better advertising solution.
“For example, mixing demography with music taste, we are able to group you along with other customers. We are able to then anticipate whether you want Audi much better than BMW after which last advertising from either of these.
“There are specific brands that wish to be connected with stuff that are cheerful yet others with classical music and there’s lots of things we are able to do in this region.Inch
Twitter – follow autocar.co.uk